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The website petsympathy.com.au had the following in the web page, "Losing a pet can be a sad and difficult time for any family." We viewed that the website stated " In many cases, these pets have been lifelong companions who were there through good times and bad, happy and sad." It also said " So when they are gone it can be a devastating and painful experience. Recognising the special relationships people had with their pets is important at this time. Even the smallest gestures and most poignant words will be of great comfort. Are individually presented in a cellophane bag with own envelope." The header had pet sympathy as the highest ranking search term. This keyword is followed by pet sympathy cards, pet loss, and loss of pet which isn't as urgent as pet sympathy. The other words they used was pet prayer flags. pet memorials is included but could not be understood by search engines.